Hi there, parents of a music major. You are, by now, quaking in your shoes, wondering what good this major is, and how will they ever find a real job. As an ardent follower of all the newest trends and buzzwords that the current crop of MBA's throw around, I can assure you that if done right, … [Read more...]

Let's forget about your value as a creative human being, that's immeasurable. You're the apple of your parent's eye, your teacher's and all your friend's. What we want to examine is the actual monetary value that you bring to the table. How do you enhance a venue, or an audience's pleasure? This is … [Read more...]

Eventually it had to happen. Everything you've done so far has resulted in happy audiences, happy venues. You're fielding offers, or venues actually get back to you when you submit. It's possible even an agent is trying to sign you up. Good for you. Now don't screw it up. There are mostly … [Read more...]

The best thing that's ever happened to the music business is the internet, the laptop, and the cell phone. (See if you can guess where this might be going.) The worst thing that's ever happened to the music business is the internet, the laptop, and the cellphone. This doesn't take a degree in rocket … [Read more...]

This is stuff you really should have learned in kindergarten, or stuff your parents have been harping on for your whole life. Somehow, either because they're your uncool parents, or you've simply become too cool for school, you've ignored. You're a creative musician, you don't need no stinking' … [Read more...]

This is target marketing, pure and simple. Assume you have only three arrows in your quiver, and one's gotta land a gig. A one-out-of-three success rate is pretty phenomenal, but go for it. Just aim at the right bullseye. How to identify the right one? It's not hard to figure out. Who presents … [Read more...]

Why you need this: While you may think you have it all figured out, the music business from the eyes of the people handing you pay is a different beast. Playing well isn't enough. Lots of people play well. I can get people within few minute's drive that play well. It's all your built-up promotional … [Read more...]

I'm a workshop nut. If used correctly by venues or artists, they can help far more in building loyalty and community than any advertisement or social media post ever will. You will educate, inspire, and build life-long fans. Workshops we hosted years ago have forged life-long friendships between … [Read more...]